Promote the World

This is the second piece of a two part series. Once we have become strong swimmers it is our responsibility to help save others who may be drowning.

In my last piece I discussed how important it was to promote yourself. Especially if what you are doing is positive and extends a positive message or sets a positive example. If something you do in your daily life, either as your job or for a hobby, is positive it is your responsibility to share that shit with the world.

It is incredibly valuable to not only do good things, but to share those good things with others. If you look around at mainstream media… social media… shit any media. How many positive role models do you see?

It’s incredibly important that when you are doing something positive that you share it with the world. You never know when a post or message that you share will become the inspiration for someone else.

photo cred: Kelly Sikkema

But it’s not just enough to promote yourself. Success doesn’t come to those who only promote themselves. It just doesn’t. It never will. Promoting yourself and yourself alone will give you some short-term victories but in the long run, it will fizzle out. Setting the example will only take you so far.

Real success is found in things that benefit the whole. The team as a whole… the world as whole… the family as a whole. Long lasting success isn’t going to come from just sharing your own wins and victories.

Long lasting success is going to come from what value you provide back to the team… the world.. your family. Long-term success is going to come down to how much you promote others. How much you give back out to the world that you’re asking to put back in to you.


You see when it’s only about you, and you alone, what tends to happen is you gain a little bit of success and then something comes along and punches you in the mouth and knocks you down. Adversity shows up and most of the time adversity is bigger than you. Adversity squashes you and sits you back down. And you go back to being the same, unsuccessful person you always were.

This is why people fail at their small businesses, their workouts, their goals. They fail because when adversity comes along, it was only ever about them.

But when you do things for others. When you go out and promote others, when you jump into the comments on someone else’s post whose trying to get back in shape, or you send a like or a share to someone whose battled a difficult situation. When you reach out to someone through a direct message and check-in with them. It matters.

It matters.

It makes a fucking difference.

Don’t tell me it doesn’t. Don’t tell me that when you post or you share something out to the world and somebody responds to you with positivity and promotes and supports you on that, that it doesn’t make you feel like you’re on the right path. That it doesn’t fill you with even more motivation and acceptance and satisfaction. Don’t tell me it doesn’t.

It does matter. It matters to a lot of people in a lot of ways. It has a greater impact than just setting the example. It has a longer lasting impact, than just sharing a cool tweet or post of your expensive dinner.

When you go out a promote and support others in the missions they’re on in life. It makes all the difference in the world.

photo cred: Chris Curry

So go out and be successful. Go out and promote yourself. Share your brand, share your content, share yourself with the world. And then go and double down on giving back. Find others that are doing the same thing as you and support them. Buy their shit, share their posts, message them and tell them how fucking awesome they are for going out and doing their thing.

Be a good fucking person and go promote the world!

I guarantee you, that when you go out and provide value back into the world. You won’t have to look for success. Success will find you.


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