Hunger Up!

Five weeks ago I was sitting around… laying around… trying to figure out a way to reach my goals.

Should I try this new productivity system? Should I just write down my top three things to get done for the day? Or what about doing a little bit here and then doing a little bit there?


No… Maybe I can just focus on this one thing and that will work…

But it didn’t…

None of it worked…

It’s ridiculous how much of the last 6-7 years of my life I’ve been trying to find a way to be both happy and successful.

I could be happy, sitting around, binge watching TV shows, and smashing Dr. Peppers. Have a couple of beers and destroy a cheeseburger or two. The thing I realize now though, is that each of those little pleasures was always so short lived.

photo cred: Szabo Viktor

Yea they were fun, sure they made me happy, but as soon as they were over, so was the joy they brought me.

I could flip the switch though, right? I could say okay, “Today I’m going to just try to have one less soda” or “Today I’m going to eat a salad.” And I could do those things. I mean those aren’t challenging goals.

But the next day, I couldn’t repeat it. Like most people, I couldn’t show up day-after-day and so while maybe I could have one good day, I couldn’t find long-term success.

But here’s the secret… here’s the secret sauce to what changed all of that for me. The problem…?

I wasn’t hungry.


Not just hungry, I wasn’t starving.

Think about it. Who works harder for a meal. The guy that’s hungry or the guy that’s starving? That was me. I was hungry for more happiness… more success… but I was not starving for it.

I changed all that by defining, not just Why I was hungry, but Why I was starving.

Once I started looking at my goals from the perspective of starving for them. Everything changed. Instead of thinking, “what’s that next little bit I can do today?” I started thinking, “how much more can I do today?” I got so damn hungry that I felt like I was starving for it.

So sit your ass down, get out a piece of paper and pencil, and write down what you need to do today. Write right down Why you want to accomplish it. Write down Why you’re starving to get it done.

Then Hunger Up and go fucking get it!

photo cred: Randy Tarampi

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